Three decades ago, image optimization was at its beginnings. Image optimization goes back to the beginning of the 1990s, during the early development of the internet. Return to Table of Contents History of image optimization All of this will mean a bad user experience, just because of non-optimized images. For example, if website visitors have a bad internet connection and try to access your site, half of it will load, while the other half won’t. When images load faster this also means that the website itself loads faster and in turn, this significantly improves the user experience. Image optimization has a major effect on SEO rankings since website speed is one of the most significant factors in website rankings. Having non-optimized images on your website will make navigation difficult and therefore detrimental to your SEO. Such strategy requires having responsive web design, keyword optimization, and optimizing images for faster loading.
#BEST WAY TO OPTIMIZE IMAGES FOR WEB HOW TO#
However, knowing how to optimize images for the web can prove to be very useful for implementing a good SEO optimization strategy. When talking about SEO, most content creators tend to be focused mostly on the text and other general settings related to the domain and the website hosting. In turn, this affects the server load time, the website speed as well. However, all this quality usually requires a proportionally large file size to contain so much information.
Most people love quality websites, which usually contain large and detailed images. High performance of a website is the connection between image or video optimization and conversion rate
Media elements such as video and images have the biggest share in the total website weight (over 80% as in the shown data), and while here we focus on images, video optimization is an important topic that we’ll address in a separate article. Source: as of September 2021, own data cumulation Additionally, image optimization helps avoid Google penalties for slow websites, since sites that load faster appear higher in search results.Īlthough image size is the most important factor and the main topic of this article, there are also other optimization aspects such as image alt tag and file name, which have to be considered.Īverage weight in Kilobytes Average weight in kilobytes for a website by file type It also helps with having images as a traffic source and utilizing image search to rank well on the Google image search tab. Image optimization is of great importance for website SEO, page load speed, and overall user experience.
Images on a website increase visitor engagement, and if you use non-optimized images, they will significantly slow down your site. In most cases, it even helps save and reduce data usage on mobile data plans, and so on. The most popular ways to do image optimization include resizing, caching, or compressing the image. Smaller images load faster and therefore they improve the user’s experience. When a web page opens, it loads all of its elements, such as text, images, links, or videos, for the user to see. Image optimization refers to reducing the size of images with little or no loss of quality on a web page. The majority of the website’s data is usually comprised of images and image optimization is used to make the pages lighter in size, use fewer network resources, and improve the loading time of a webpage.
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